WEBSITE STRATEGY TIPS:
Site Construction
Making sure your website is constructed
properly is the most important aspect of your online business strategy.
While site appearance is important - site navigation and site content are paramount to a successful
online business.
Do not use frames in your web pages if at all possible, and only use frames if you know how it will
affect your search engine rankings.
Overall your site must remain easy to use and contain enough information and marketing to entice the
user to take the desired action.
Your website must have adequate targeted text content and pages so the user finds what they are
looking for.
Page content and page tiles must also be keyword targeted so the search engines can find what users
are looking for and show your page in their search results.
You should have at least a couple of paragraphs of useful, informative and relevant text on each
page.
The more quality targeted content your pages have - the higher your pages will rank in search
results. Linking keyword text to targeted pages to help with navigation is a good idea.
Your website should have the right components visitors are looking for on your website. Would your
users benefit from an online calendar display? a site search engine or a frequently asked questions
page?
Business websites should generally be reviewed and
adjustments made at least every 3 months to achieve optimum
online marketing performance. Gather feedback from clients and
people outside the business about your site and take
action.
Do not let your website get "stale" - often a redesign and addition of new products / services will
rekindle interest from past clients and generate more business.
If your website is not generating results then there is something wrong - and 9 times out of 10 site
construction and content improvement is required.
next month: site
renovation on a
budget |
