Making sure your website is constructed properly is the most important aspect of your online business strategy.
While site appearance is important - site navigation and site content are paramount to a successful online business.
Do not use frames in your web pages if at all possible, and only use frames if you know how it will affect your search engine rankings.
Overall your site must remain easy to use and contain enough information and marketing to entice the user to take the desired action.
Your website must have adequate targeted text content and pages so the user finds what they are looking for.
Page content and page tiles must also be keyword targeted so the search engines can find what users are looking for and show your page in their search results.
You should have at least a couple of paragraphs of useful, informative and relevant text on each page.
The more quality targeted content your pages have - the higher your pages will rank in search results. Linking keyword text to targeted pages to help with navigation is a good idea.
Your website should have the right components visitors are looking for on your website. Would your users benefit from an online calendar display? a site search engine or a frequently asked questions page?
Business websites should generally be reviewed and adjustments made at least every 3 months to achieve optimum online marketing performance. Gather feedback from clients and people outside the business about your site and take action.
Do not let your website get “stale” - often a redesign and addition of new products / services will rekindle interest from past clients and generate more business.
If your website is not generating results then there is something wrong - and 9 times out of 10 site construction and content improvement is required.